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Gemma is a concept-led designer who balances playful spirit with a strategic mind. Based in London with a background in fine art, she studied Contemporary Photography at Central Saint Martins. Her freelance career in content and media production spans video, indie magazine publication, arts education, and exhibition — all driven by a passion for translating complex ideas into accessible, visually compelling solutions.

A love of world-building through visual language naturally led her to design, where she now focuses on blending storytelling with clarity to create thoughtful, user-informed work.